Ameriah Jackson
Fall 2024
Social Media Plan
First Social Media Platform Utilized
Instagram was chosen for its strong presence among college students, offering a versatile platform to share photos, videos, and stories that highlight the program’s services. Its robust analytics and interactive features (e.g., polls, Q&A, links) allow direct communication with followers and precise tracking of engagement metrics.
Content will include:
• Visual posts and carousels showcasing services like mental health support, fitness classes, and participant success stories.
• Interactive stories with polls and Q&A sessions to engage followers and gather feedback on their wellness needs.
• Reels featuring quick wellness tips, student testimonials, and highlights of events like the Wellness Day.
​
Posts will be scheduled for peak engagement, typically mid-morning and late evening. Weekly updates keep content fresh, and a consistent posting schedule will maintain audience interest.
Wellness Classes
*Ready to prioritize your health? Join our free fitness classes—perfect for any skill level! Sign up today through the link in the bio! *
Mental Health
Taking care of your mental health is a strength, not a weakness. Hear from Jamie
on how our wellness program made a difference! #WellnessJourney”
Second Social Media Platform Utilized
TikTok was selected due to its popularity with the 18-24-year-old demographic. The platform’s short-form video content is ideal for engaging students in creative, entertaining, and educational ways. TikTok also has a higher potential for viral content, increasing the
likelihood of reaching a broader audience.
Content will include:
​
• Short videos that are fun and educational, such as “A Day in the Life” of a wellness
program participant or quick demonstrations of mindfulness exercises.
• Challenges and trends related to wellness, like a fitness challenge, to encourage
participation and sharing among students.
• Collaborations with student influencers to reach a wider audience and build
credibility within the student community.
Posting will occur at times when students are most active, such as after class hours and on weekends, ensuring maximum reach.
Wellness Your Way
Your wellness, your way. Join us at the Wellness Program
—because you deserve it.
#IUWellness
