Ameriah Jackson
Fall 2024
Mission Statement
"Empowering students to achieve holistic wellness through accessible, innovative programs that support their physical, mental, and emotional well-being."
Questions Considered
Join us on a journey towards holistic wellness! Our innovative programs empower students to thrive in their physical, mental, and emotional well-being. Together, we can achieve a healthier, happier future.
1. What makes this a strong mission statement for your organization?
2. What do you want your target market to take away from your mission statement? How do you
want them to feel about your organization?
A strong mission statement defines the organization's purpose: empowering students to achieve holistic wellness. The language emphasizes accessibility and innovation, which reflects the Wellness Center’s commitment to meeting the needs of the students. It highlights the broad spectrum of physical, mental, and emotional well-being, showing that we aim to provide comprehensive care. The word "empowering" resonates with students by instilling in them the active confidence to endure their wellness journey, a key aspect of student engagement.
We want the target market (students and campus community members) to feel that Health and Wellness Promotion is a supportive, student-centered resource committed to helping them thrive in all aspects of their lives. I want them to feel confident that the Wellness Center is approachable and invested in their well-being, fostering trust and a sense of community.