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Ameriah Jackson
Fall 2024
Background
Here, you'll find both the mission statement and a situational analysis of the subject of this marketing plan. Both artifacts frame the direction of this project, serving as useful background information to the final marketing plan.
"Empowering students to achieve holistic wellness through accessible, innovative programs that support their physical, mental, and emotional well-being."
Economic conditions will play a crucial role in determining the funding and affordability of the wellness program.
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