Ameriah Jackson
Fall 2024
Evaluation
The evaluation portion cements the process as a
fully comprehensive and circular
marketing plan.
This phase could include a discussion on:
- Metrics
-Contingency
Creating a marketing plan taught me how to identify and understand the needs of a target audience, develop SMART objectives, and choose platforms to reach them effectively. I learned how to balance creativity with decisions using data. Additionally, I gained knowledge on how to allocate budgets, track metrics, and evaluate the effectiveness of marketing efforts.
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The most enjoyable aspect was designing creative content ideas for Instagram and TikTok. Brainstorming strategies to connect with the audience while promoting wellness was fun because I have had to do similar projects in the past as a social media intern. It took a lot of details, but it was fun to find images that matched my ideas and bring them to life on the website. I feel this will be a skill I will continue to use in the future.
The most challenging part was determining realistic budget allocations for different marketing tactics and ensuring the costs were not too expensive. The goal of the program is to provide wellness resources to students. However, during this section, I wanted to make sure I provided realistic expectations of costs rather than going off the rails. Researching influencer rates, software expenses, and ad costs required detailed planning and highlighted how critical allocation costs are in marketing.
"Brainstorming strategies to connect with the audience while promoting wellness was fun because I have had to do similar projects in the past as a social media intern."
I developed skills regarding marketing strategies, setting measurable goals, and using social media to reach target audiences effectively. The weekly videos assignments really helped to hone these skills. The videos were able to apply these topics to real-life examples. Most importantly, I learned how to evaluate a campaign's success using analytics, a valuable skill for tracking performance and securing future efforts.